FIRE 20/20 is a Bremerton-based non-profit that works to promote and build a fire and emergency service that represents the multicultural communities it serves. FIRE 20/20’s founder and former Executive Director was seeking a design solution that would allow him to easily and quickly convey what his organization is all about when he attends conferences, teaches workshops, and participates in events. We conceived of a way for him to quite literally put his message into the hands of his core target audiences. We developed a business-card sized pocket brochure which serves to communicate the FIRE 20/20 mission and work, while also serving as a valuable networking tool. The pocket brochure replaced his traditional business card and became an immediate and compelling talking point whenever he handed it to a new contact.