Chinook Salmon Fundraising Appeal

 CLIENT: Long Live the Kings    CATEGORY: Print Design      ORG TYPE: Nonprofit

Each summer for the past 5 years, Long Live the Kings has sent out a fundraising appeal to support one of its salmon recovery projects. The “Summer Appeal” is typically a trifold self mailer that includes a tear-off donation card which the donor can return with his/her contribution. A challenge that presents when communicating the work of a science-based organization like LLTK is that there is often a lot of information that must be included. With this piece, we sought to convey all the important information that was necessary to communicate the essential components of the project and its related research, but to do so in a way that was vibrant, compelling, and easy to absorb.