George Pocock Rowing Foundation

 CLIENT: George Pocock Rowing Foundation    CATEGORY: Soft Rebrand     ORG TYPE: Nonprofit

The George Pocock Rowing Foundation (Seattle) exists to promote access to rowing, excellence in rowing, and use of rowing as a means to foster physical activity, health, leadership, and community engagement. This year marked the GPRF’s 30th anniversary, and we were asked to reinvent their organizational logo. We tweaked their color scheme to modernize the look of their icon, and reoriented their logo text to imbue the mark with a nautical reference.