GOOD FOOD is a documentary film that highlights local, organic farmers and ranchers in the Pacific Northwest region. The film premiered at the Seattle International Film Festival and afterwards we were asked to help promote it to PBS stations across the nation. We developed a national outreach strategy aimed at compelling station managers at PBS affiliates to air the film in their cities. We designed a comprehensive press kit, which included a pocket folder, inserts, a printed DVD, a postcard, and other materials, to be mailed to the stations. We also strategized and implemented a robust social media approach, targeted at local citizen advocates–deemed “Good Foodies”– who called and emailed their local PBS stations to express their desire that Good Food be scheduled in their areas. Ultimately, the film was shown on hundreds of stations across the US, and many viewing parties were held in the homes of Good Foodies.