Wild Steelhead Coalition

Tri-Fold Brochure

Print Design

Client Type: Non-Profit


The Wild Steelhead Coalition (WSC) is a Northwest non-profit committed to returning wild steelhead–Washington’s State Fish–to our region’s waters. The WSC asked us to create their first organizational fundraising brochure, informed by the brand identity that we had previously completed for them. We (literally) flipped the traditional vertical layout of a typical tri-fold brochure and designed instead a horizontal orientation to mimic the shape of the fish. We chose strong, vibrant colors to help the brochure stand out from the crowd, as well as a very evocative image to send a vivid and emotional impression to steelhead anglers and other stakeholders.