The Wild Steelhead Coalition is a non-profit based in Seattle that works to increase the return of wild steelhead to the waters of the Pacific Northwest. With an identity that was tired and lackluster, the WSC asked us to create a new logo and website that would help them reach their objective of engaging constituents to become proactive advocates for steelhead. We presented several different logo and website design options, all representing the WSC’s core messages. Their ultimate choice was most bold, modern, and different from their original identity. The new logo and website launched in December of 2011.