The Wild Steelhead Coalition (WSC) is a Northwest non-profit that seeks to increase returns of wild steelhead, Washington’s State Fish. We have produced many print materials for the WSC. We also created their brand identity and designed and built their website. For this project, we took an academic paper written by a biologist and WSC Board member and translated it into a format that would be easier for a lay person to take in and understand. We used strong graphic elements, enhanced metrics, and stunning local photography to complemented the rich science communicated in the text, and to help convey a sense of emotion and importance.